ABOUT
Born of one conviction: Mali has stories of its own to tell.
Albatros Media was founded in Bamako in 2026 by a team with backgrounds in consulting and newsrooms. We started from a simple observation: most organizations here hand their story over to imported formats, designed elsewhere, for other audiences.
We chose the opposite. Listen first, investigate, understand the ground reality, then build a message that holds up in front of a demanding audience. This method comes from journalism: verify before you state, prefer a fact to an adjective.
We're a young structure, and we own it. What we offer isn't a catalog of past clients — it's rare availability, unshaken standards, and a team that works directly with you, with no middleman and no management layer.
AT A GLANCE
2026
Agency founded, in Bamako
3
Integrated service families
2
Working languages: FR, EN
48 h
Response time to an inquiry
OUR VISION
Three ideas carry the agency, and they come straight from the logo: the albatross, the eye, the globe.
Freedom
The albatross flies far without flapping its wings. We choose our projects and say what we think, even when it runs against a brief.
Perspective
The eye observes before it judges. We investigate your industry, your audiences and your blind spots before writing a single line.
Reach
The globe is a reminder that audiences don't stop at a border. We work in French and in English.
METHOD
Four steps, always the same, whatever the size of the project.
Listen
A long conversation, no sales deck. We look for the real problem, not the request as stated.
Investigate
Fieldwork, data, competitors, press. We come back with facts, not hunches.
Build
Message, formats, calendar. A plan settled with you, point by point.
Broadcast & measure
Production, launch, amplification. Then an honest review, including what didn't work.
The team
A short structure: you talk directly to the people who produce.
Mahamadou Traoré
Managing Director, trained lawyer, entrepreneur
Animation
On-air presenting
Animation & journalism
Presenting and news production
Animation & reporting
Field reporting
Technical direction
Camera, sound & control room
Consultant
Strategic advisory & support